Jess Beck – Clinic Director & Senior Sports Therapist

Growing up as the daughter of Kinetic Clinics’ founder, Gayle Cotton, it felt almost inevitable that Jess would follow in her mum’s footsteps. From spending childhood summers watching Gayle work pitch-side with Rotherham United and rink-side with the Sheffield Steelers, she developed a fascination with helping people recover from injury and perform at their best. It quickly became clear that she had inherited not only Gayle’s passion for hands-on therapy, but also her genuine desire to improve people’s quality of life.

After qualifying as a Sports Therapist, Jess joined Kinetic Clinics and has continued to invest heavily in her professional development, undertaking advanced training in Shockwave Therapy, Winback Tecartherapy and, most notably, Be Activated® Neuromuscular Activation.

Over the last several years, Jess has worked closely alongside Gayle to gradually take over the day-to-day running of the clinic. This transition culminated last year when Gayle was able to retire, leaving the clinic in Jess’s hands—a milestone that reflected years of careful planning, mentoring and shared commitment to the future of Kinetic Clinics.

Today, as Clinic Director, Jess is passionate about protecting and building upon the outstanding reputation that Gayle established over more than two decades. She is committed to ensuring every client receives the same exceptional level of care that the clinic has always been known for, while continuing to develop a highly skilled team of practitioners who share those values of professionalism, compassion and clinical excellence.

Jess has also taken on Gayle’s role as the clinic’s lead practitioner in Be Activated®. Through extensive daily clinical use across a wide range of musculoskeletal conditions, she has become one of only a small number of practitioners in the UK who is fully trained in this remarkable neuromuscular activation system. Used quietly behind the scenes by elite athletes and professional sports teams around the world, Be Activated® helps restore efficient movement patterns, improve performance and support recovery by addressing neurological inhibition rather than simply treating symptoms.

One of the aspects Jess values most is that, despite Gayle’s retirement from clinical practice, she still has the benefit of her mum’s wealth of knowledge and experience. Having someone with decades of expertise in Be Activated and sports therapy to discuss complex cases with continues to be invaluable, ensuring that Kinetic Clinics combines fresh ideas with years of trusted clinical experience.

Known for her warm, empathetic approach, Jess understands that pain affects far more than just the body. She recognises the emotional and psychological impact that persistent pain can have on people’s lives and strives to ensure every client feels listened to, understood and supported throughout their journey. Her goal is simple: to help every person who walks through the doors of Kinetic Clinics move better, feel better and return to doing the things they love.